Architect’s Journal: Practice Profitability: Empower your practice

An unfiltered, eye-opening conversation for architecture and engineering leaders ready to build businesses that thrive. This webinar was run in partnership with Architect’s Journal and Fresh Projects.

“There’s this moment when you realise your beautiful, thoughtful design work isn’t enough to keep the lights on. That moment is a gift - because it means you’re ready to lead your practice, not just run projects.” - Simon Berry, Founder of Fresh Projects.

What this webinar reveals:

Inside this exclusive session hosted by Architects’ Journal and Fresh Projects, you’ll hear from top practice leaders who are rewriting the rules on what it means to be both creative and commercially successful. It’s candid. It’s data-driven. And it’s everything you didn’t learn in architecture school.

In just under 60 minutes, you’ll walk away with:

• The 2 levers of profitability (and how successful firms pull them at the right times)
• Real-time project tracking tactics that help you course-correct before a job goes off the rails
• Scripts and strategies for charging what you're worth - and sticking to scope
• Panelist stories of hard lessons learned and bold decisions made (like walking away from unprofitable work)
• Plus, powerful Q&A moments where your peers asked the real questions - and got honest answers

🎥 Watch the Recording On-Demand

Whether you missed it live or want to revisit the insights, the full webinar recording is now available. Watch at your own pace. Rewind the moments that hit home. Share it with your team.

Meet Your Speakers:

• Simon Berry, Founder, Fresh Projects
• Al Scott, Co-Founder, IF_DO
• Nick Hayhurst, Founding Director, Hayhurst & Co.
• Judith Stichtenoth, Director, dRMM Architects

Each of these leaders brought clarity, courage, and candour to the conversation. What they share could change how you run your next project - or your whole firm.

This is for you if...

• You're a Partner, Director, or Finance Lead at an architecture or engineering practice
• You’ve grown beyond 5 staff and want to scale without sacrificing profit
• You want better clarity on what’s working, what’s not, and how to build a sustainable business mode
• You’re ready to stop guessing - and start leading with confidence, data, and intention

Want to put the ideas from the webinar into action?

Get a quick 30-minute consultation with Fresh Projects - the platform purpose-built to help you track profitability, manage resources, and price with purpose.

Chat with our team