
Fresh Projects is a UK-based software platform designed for architects, engineers, and other built-environment professionals to manage financial aspects of their projects. It helps teams track fees, timesheets, expenses, billing, and overall profitability to keep projects on budget and profitable. The platform also centralises project data, streamlines administrative tasks, and offers mobile app support for easy access and updates.
1a Colinette Road
London
SW15 6QG
© 2026 Fresh Projects
Product

Fresh Projects is a UK-based software platform designed for architects, engineers, and other built-environment professionals to manage financial aspects of their projects. It helps teams track fees, timesheets, expenses, billing, and overall profitability to keep projects on budget and profitable. The platform also centralises project data, streamlines administrative tasks, and offers mobile app support for easy access and updates.
1a Colinette Road
London
SW15 6QG
© 2026 Fresh Projects
Product
Architects’ Journal Webinar: Practice Profitability – Empower Your Practice
Architects’ Journal Webinar: Practice Profitability – Empower Your Practice
Architects’ Journal Webinar: Practice Profitability – Empower Your Practice
Meet Your Speakers:
- Simon Berry, Founder, Fresh Projects
- Al Scott, Co-Founder, IF_DO
- Nick Hayhurst, Founding Director, Hayhurst & Co
- Judith Stichtenoth, Director, dRMM Architects
Duration:
Duration:
1
1
hour(s)
hour(s)
10
10
minute(s)
minute(s)

Meet Your Speakers:
- Simon Berry, Founder, Fresh Projects
- Al Scott, Co-Founder, IF_DO
- Nick Hayhurst, Founding Director, Hayhurst & Co
- Judith Stichtenoth, Director, dRMM Architects
Summary:
Summary:
How architecture and engineering leaders build profitable, resilient practices without compromising design quality
Profitability is one of the least discussed and most misunderstood challenges in architecture and engineering.
This on-demand webinar, delivered in partnership with Architects’ Journal and Fresh Projects, brings together senior practice leaders for an honest, practical conversation about what it really takes to run a commercially sustainable A&E practice.
This is not theory. It is grounded in lived experience, real data and difficult decisions that many firms face as they take on more projects, more people and more responsibility.
“There’s this moment when you realise your beautiful, thoughtful design work isn’t enough to keep the lights on. That moment is a gift – because it means you’re ready to lead your practice, not just run projects.”
Simon Berry, Founder, Fresh Projects
What You'll Learn
In just under 60 minutes, this session explores how established architecture and engineering practices protect margins, improve visibility and make more confident commercial decisions.
You’ll gain practical insight into:
The two core levers of practice profitability and how leading firms apply them at different stages of growth
Real-time project profitability tracking and how it helps teams course-correct before issues escalate
How to price architectural services with confidence, including managing scope and pushing back when fees are under pressure
When to walk away from unprofitable work – and why this is often a leadership decision, not a financial one
Candid panel discussions and live Q&A, addressing the questions practice leaders rarely ask publicly
This session is particularly relevant for firms operating across multiple projects, teams or studios, where spreadsheets and instinct are no longer enough to provide clarity.
Watch the Recording On-Demand
The full webinar recording is available to watch on demand.
Whether you missed the live session or want to revisit specific insights with your leadership or project teams, you can pause, rewind and share the recording at your own pace.
Watch the webinar here:
How architecture and engineering leaders build profitable, resilient practices without compromising design quality
Profitability is one of the least discussed and most misunderstood challenges in architecture and engineering.
This on-demand webinar, delivered in partnership with Architects’ Journal and Fresh Projects, brings together senior practice leaders for an honest, practical conversation about what it really takes to run a commercially sustainable A&E practice.
This is not theory. It is grounded in lived experience, real data and difficult decisions that many firms face as they take on more projects, more people and more responsibility.
“There’s this moment when you realise your beautiful, thoughtful design work isn’t enough to keep the lights on. That moment is a gift – because it means you’re ready to lead your practice, not just run projects.”
Simon Berry, Founder, Fresh Projects
What You'll Learn
In just under 60 minutes, this session explores how established architecture and engineering practices protect margins, improve visibility and make more confident commercial decisions.
You’ll gain practical insight into:
The two core levers of practice profitability and how leading firms apply them at different stages of growth
Real-time project profitability tracking and how it helps teams course-correct before issues escalate
How to price architectural services with confidence, including managing scope and pushing back when fees are under pressure
When to walk away from unprofitable work – and why this is often a leadership decision, not a financial one
Candid panel discussions and live Q&A, addressing the questions practice leaders rarely ask publicly
This session is particularly relevant for firms operating across multiple projects, teams or studios, where spreadsheets and instinct are no longer enough to provide clarity.
Watch the Recording On-Demand
The full webinar recording is available to watch on demand.
Whether you missed the live session or want to revisit specific insights with your leadership or project teams, you can pause, rewind and share the recording at your own pace.
Watch the webinar here:
This is for you if...
This is for you if...
This session is designed for architecture and engineering leaders who are responsible for both design outcomes and commercial performance.
It is particularly relevant if you are:
A Partner, Director or Practice Leader in an architecture or engineering firm
Responsible for profitability, resourcing or financial performance across multiple projects
Leading a practice of 5+ staff and navigating increased operational complexity
Looking for clearer visibility into what’s working, what’s not and why
Ready to replace guesswork with data-led decision-making and commercial discipline
This session is designed for architecture and engineering leaders who are responsible for both design outcomes and commercial performance.
It is particularly relevant if you are:
A Partner, Director or Practice Leader in an architecture or engineering firm
Responsible for profitability, resourcing or financial performance across multiple projects
Leading a practice of 5+ staff and navigating increased operational complexity
Looking for clearer visibility into what’s working, what’s not and why
Ready to replace guesswork with data-led decision-making and commercial discipline
What this webinar reveals:
What this webinar reveals:
Putting the Insights into Practice
Understanding profitability is one thing. Embedding it into day-to-day decision-making is another.
Fresh Projects is purpose-built for architecture, engineering and QS practices, helping firms:
Track project profitability in real time
Improve resource planning and utilisation
Build confident, defendable fee proposals
Replace fragmented spreadsheets with a single source of truth
If you’d like to explore how the ideas discussed in this webinar can be applied in your own practice, you can book a short, no-obligation consultation.
Putting the Insights into Practice
Understanding profitability is one thing. Embedding it into day-to-day decision-making is another.
Fresh Projects is purpose-built for architecture, engineering and QS practices, helping firms:
Track project profitability in real time
Improve resource planning and utilisation
Build confident, defendable fee proposals
Replace fragmented spreadsheets with a single source of truth
If you’d like to explore how the ideas discussed in this webinar can be applied in your own practice, you can book a short, no-obligation consultation.
Watch the Recording On-Demand
Watch the Recording On-Demand
Whether you missed it live or want to revisit the insights, the full webinar recording is now available. Watch at your own pace. Rewind the moments that hit home. Share it with your team.
We do not collect more information than we need to fulfil our stated purposes. Personal data we process in relation to our business-to-business (“B2B”) contacts:
Whether you missed it live or want to revisit the insights, the full webinar recording is now available. Watch at your own pace. Rewind the moments that hit home. Share it with your team.
Date:
Date:


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Architects’ Journal Webinar: Practice Profitability – Empower Your Practice
Architects’ Journal Webinar: Practice Profitability – Empower Your Practice
Architects’ Journal Webinar: Practice Profitability – Empower Your Practice
Discover the secrets profitable firms don’t talk about - until now.
Discover the secrets profitable firms don’t talk about - until now.
Watch Now
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Want to put the ideas from the webinar into action?
Want to put the ideas from the webinar into action?
Want to put the ideas from the webinar into action?

Fresh Projects is a UK-based software platform designed for architects, engineers, and other built-environment professionals to manage financial aspects of their projects. It helps teams track fees, timesheets, expenses, billing, and overall profitability to keep projects on budget and profitable. The platform also centralises project data, streamlines administrative tasks, and offers mobile app support for easy access and updates.
1a Colinette Road
London
SW15 6QG
© 2026 Fresh Projects
