Fresh Projects is a UK-based software platform designed for architects, engineers, and other built-environment professionals to manage financial aspects of their projects. It helps teams track fees, timesheets, expenses, billing, and overall profitability to keep projects on budget and profitable. The platform also centralises project data, streamlines administrative tasks, and offers mobile app support for easy access and updates.

1a Colinette Road

London

SW15 6QG

© 2026 Fresh Projects

Fresh Projects is a UK-based software platform designed for architects, engineers, and other built-environment professionals to manage financial aspects of their projects. It helps teams track fees, timesheets, expenses, billing, and overall profitability to keep projects on budget and profitable. The platform also centralises project data, streamlines administrative tasks, and offers mobile app support for easy access and updates.

1a Colinette Road

London

SW15 6QG

© 2026 Fresh Projects

Architects’ Journal Webinar: Practice Profitability – Empower Your Practice

Architects’ Journal Webinar: Practice Profitability – Empower Your Practice

Architects’ Journal Webinar: Practice Profitability – Empower Your Practice

Meet Your Speakers:

- Simon Berry, Founder, Fresh Projects

- Al Scott, Co-Founder, IF_DO

- Nick Hayhurst, Founding Director, Hayhurst & Co

- Judith Stichtenoth, Director, dRMM Architects

Duration:

Duration:

1

1

hour(s)

hour(s)

10

10

minute(s)

minute(s)

Meet Your Speakers:

- Simon Berry, Founder, Fresh Projects

- Al Scott, Co-Founder, IF_DO

- Nick Hayhurst, Founding Director, Hayhurst & Co

- Judith Stichtenoth, Director, dRMM Architects

Summary:

Summary:

How architecture and engineering leaders build profitable, resilient practices without compromising design quality

Profitability is one of the least discussed and most misunderstood challenges in architecture and engineering.

This on-demand webinar, delivered in partnership with Architects’ Journal and Fresh Projects, brings together senior practice leaders for an honest, practical conversation about what it really takes to run a commercially sustainable A&E practice.

This is not theory. It is grounded in lived experience, real data and difficult decisions that many firms face as they take on more projects, more people and more responsibility.

“There’s this moment when you realise your beautiful, thoughtful design work isn’t enough to keep the lights on. That moment is a gift – because it means you’re ready to lead your practice, not just run projects.”
Simon Berry, Founder, Fresh Projects


What You'll Learn

In just under 60 minutes, this session explores how established architecture and engineering practices protect margins, improve visibility and make more confident commercial decisions.

You’ll gain practical insight into:

  • The two core levers of practice profitability and how leading firms apply them at different stages of growth

  • Real-time project profitability tracking and how it helps teams course-correct before issues escalate

  • How to price architectural services with confidence, including managing scope and pushing back when fees are under pressure

  • When to walk away from unprofitable work – and why this is often a leadership decision, not a financial one

  • Candid panel discussions and live Q&A, addressing the questions practice leaders rarely ask publicly

This session is particularly relevant for firms operating across multiple projects, teams or studios, where spreadsheets and instinct are no longer enough to provide clarity.


Watch the Recording On-Demand

The full webinar recording is available to watch on demand.

Whether you missed the live session or want to revisit specific insights with your leadership or project teams, you can pause, rewind and share the recording at your own pace.

Watch the webinar here:


How architecture and engineering leaders build profitable, resilient practices without compromising design quality

Profitability is one of the least discussed and most misunderstood challenges in architecture and engineering.

This on-demand webinar, delivered in partnership with Architects’ Journal and Fresh Projects, brings together senior practice leaders for an honest, practical conversation about what it really takes to run a commercially sustainable A&E practice.

This is not theory. It is grounded in lived experience, real data and difficult decisions that many firms face as they take on more projects, more people and more responsibility.

“There’s this moment when you realise your beautiful, thoughtful design work isn’t enough to keep the lights on. That moment is a gift – because it means you’re ready to lead your practice, not just run projects.”
Simon Berry, Founder, Fresh Projects


What You'll Learn

In just under 60 minutes, this session explores how established architecture and engineering practices protect margins, improve visibility and make more confident commercial decisions.

You’ll gain practical insight into:

  • The two core levers of practice profitability and how leading firms apply them at different stages of growth

  • Real-time project profitability tracking and how it helps teams course-correct before issues escalate

  • How to price architectural services with confidence, including managing scope and pushing back when fees are under pressure

  • When to walk away from unprofitable work – and why this is often a leadership decision, not a financial one

  • Candid panel discussions and live Q&A, addressing the questions practice leaders rarely ask publicly

This session is particularly relevant for firms operating across multiple projects, teams or studios, where spreadsheets and instinct are no longer enough to provide clarity.


Watch the Recording On-Demand

The full webinar recording is available to watch on demand.

Whether you missed the live session or want to revisit specific insights with your leadership or project teams, you can pause, rewind and share the recording at your own pace.

Watch the webinar here:


This is for you if...

This is for you if...

This session is designed for architecture and engineering leaders who are responsible for both design outcomes and commercial performance.

It is particularly relevant if you are:

  • A Partner, Director or Practice Leader in an architecture or engineering firm

  • Responsible for profitability, resourcing or financial performance across multiple projects

  • Leading a practice of 5+ staff and navigating increased operational complexity

  • Looking for clearer visibility into what’s working, what’s not and why

  • Ready to replace guesswork with data-led decision-making and commercial discipline

This session is designed for architecture and engineering leaders who are responsible for both design outcomes and commercial performance.

It is particularly relevant if you are:

  • A Partner, Director or Practice Leader in an architecture or engineering firm

  • Responsible for profitability, resourcing or financial performance across multiple projects

  • Leading a practice of 5+ staff and navigating increased operational complexity

  • Looking for clearer visibility into what’s working, what’s not and why

  • Ready to replace guesswork with data-led decision-making and commercial discipline

What this webinar reveals:

What this webinar reveals:

Putting the Insights into Practice

Understanding profitability is one thing. Embedding it into day-to-day decision-making is another.

Fresh Projects is purpose-built for architecture, engineering and QS practices, helping firms:

  • Track project profitability in real time

  • Improve resource planning and utilisation

  • Build confident, defendable fee proposals

  • Replace fragmented spreadsheets with a single source of truth

If you’d like to explore how the ideas discussed in this webinar can be applied in your own practice, you can book a short, no-obligation consultation.

Chat with our team

Putting the Insights into Practice

Understanding profitability is one thing. Embedding it into day-to-day decision-making is another.

Fresh Projects is purpose-built for architecture, engineering and QS practices, helping firms:

  • Track project profitability in real time

  • Improve resource planning and utilisation

  • Build confident, defendable fee proposals

  • Replace fragmented spreadsheets with a single source of truth

If you’d like to explore how the ideas discussed in this webinar can be applied in your own practice, you can book a short, no-obligation consultation.

Chat with our team

Watch the Recording On-Demand

Watch the Recording On-Demand

Whether you missed it live or want to revisit the insights, the full webinar recording is now available. Watch at your own pace. Rewind the moments that hit home. Share it with your team.

We do not collect more information than we need to fulfil our stated purposes. Personal data we process in relation to our business-to-business (“B2B”) contacts:

Whether you missed it live or want to revisit the insights, the full webinar recording is now available. Watch at your own pace. Rewind the moments that hit home. Share it with your team.

Date:

Date:

Want to put the ideas from the webinar into action?

Want to put the ideas from the webinar into action?

Want to put the ideas from the webinar into action?

Fresh Projects is a UK-based software platform designed for architects, engineers, and other built-environment professionals to manage financial aspects of their projects. It helps teams track fees, timesheets, expenses, billing, and overall profitability to keep projects on budget and profitable. The platform also centralises project data, streamlines administrative tasks, and offers mobile app support for easy access and updates.

1a Colinette Road

London

SW15 6QG

© 2026 Fresh Projects